Taro JAM ( A Project For AETAS )

Background and Rationale 

Taro Jam brings a distinct flavor to the world of spreads and sauces. Its smooth, creamy texture and softly sweet flavor with nuttiness provide a memorable experience for people searching for something out of the ordinary. Customers may experiment with an uncommon flavor and widen their culinary horizons by including taro into a jam.

Filipinos are well-known for their fondness for sweets. This is demonstrated by the abundance of delicacies available in the market, one of which is jam. There are many types of Jam available in the market, such as Strawberry Jam, Ube Jam, and so on, but there are no Colocasia esculenta or Taro Jam, which is why the group decided to provide this new taste to the market. Taro is a root vegetable that has more fiber than potatoes. It is said to be one among the first plants grown in human history. This adds to the uniqueness and healthfulness of our Taro Jam. These are delicious snacks that even children will enjoy. 

Unprocessed taro roots will be employed as a component of jam that will help the body, according to Jam Spread. Taro roots are the Taro Plant's fruit. Taro roots are taken around 200 days after planting, when the leaves begin to yellow and die. Taro roots, like sweet potatoes, should be lifted before the first frost in October. Taro is said to have originated in Southeast Asia or Southern Asia. It is said to be one of the first crops to be domesticated, with many centers of domestication, one of which is located in New Guinea. Taro was transported by early Pacific voyagers throughout the Pacific. 

To ensure customer acceptability and pleasure, correct quantities of important ingredients such as fruits (Taro), lemon, and sugar are necessary in jam manufacture. The use of fruit in jam making not only adds flavor to the jam but also highlights the color of the fruit. Color is still the most important factor in attracting customers to buy jam items.

Description of the Product:

Taro Jam is produced from taro root, which was carefully selected for its gorgeous purple color and nutty undertones. This versatile root vegetable has been carefully blended with just the right amount of sweetness, resulting in a lovely balance that will leave you wanting more.

Benefits to Stakeholders

Taro Jam has many benefits to consumers. Taro Jam provides consumers with a distinctive and unforgettable flavor experience, offering a refreshing change from traditional fruit jams. It satisfies adventurous taste buds and allows consumers to explore new culinary horizons.

In the community, our AETA brothers and sisters will especially benefit, because they are the main source of TARO's main ingredients. They are the one who will supply Taro to the company, which is the main ingredient in TARO JAM. They are also the targeted ones who will be hired to work in JAM production. And the company's earnings will be used to teach the AETAs how to do business using the resources they have. The company will also provide initial capital to the AETA brothers to put up their own business.

Value proposition

The proposed project’s concentrated target market is the registered store owners, and bakeshops that sells jam products around Florida and Porac, Pampanga. They will be inform about the plan of the company to support our AETA brothers.